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Check out the new music video for Jay-Z’s ‘Brooklyn Go Hard’ featuring Santogold.
Director Evan Roth from Graffiti Research Lab uses typographic illustration, spelling out “Brooklyn” in cascading typeface, the component parts meshing and building full form images of Jigga and Biggie.
“Last week I was contacted to make a video for a new Kanye West produced Jay-Z song for RED & the Global Fund to Fight AIDS in Africa. It launched today (World AIDS Day) at red.msn.com. And while I’m happy to be able to help the cause I’m also more than a little bit excited about getting a chance to make something for the likes of Jay-Z and Kanye. I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova … I’m pretty sure that this is the first rap video to end with a download source code link.” – Evan Roth